Famous Artist Who Painted Chupa Chups Logo

The Chupa Chups logo was designed in 1969 by the artist Salvador Dalí. Its first marketing campaign was the logo with the slogan "És rodó i dura molt, Chupa Chups", which translates from Catalan as "It's round and long-lasting". Later, celebrities like Madonna were hired to advertise. In the 1980s, owing to falling birth rates, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract further adult consumers. The company's current anti-smoking slogan is "Stop smoking, start sucking", with their packages parodying cigarette pack designs, even going as far as to parodying the EU mandatory black and white warning labels with the notice "Sucking does not kill.